I believe that if we measured the truth of our actions by their consistency with the words we speak, we would often discover some alarming discrepancies. In our everyday reality the message of our words is easily disrupted or misinterpreted because they don't match our actions. I remember a few years ago seeing a television commercial in which an Italian couple was arguing. The woman would say something like "
Sunday, November 1, 2009
You are the message
The philosopher Marshall McLuhan (1911-1980) is arguably most famous for stating that the "medium is the message" (in Understanding media, 1964), meaning that no extension of ourselves is ever neutral. Of course, he was specifically referring to physical media – like the light bulbs, clothing and the television – but I would like to suggest that this is as true of our actions as it is of the tools we use to carry out our actions. Our whole being as a projection of ourselves sends out a message. We say something whether we speak or not.